Tucson-Based SEO & Visibility Strategy for Therapists & Service Businesses

Struggling to get found online? My proven Visibility Plan gives you clear next steps to boost your visibility and book more clients.

Elaine Bulawin | Founder of Desert Skies Local SEO LLC

👋 Meet Elaine

Elaine BulawinElaine Bulawin

Hello! I’m Elaine Bulawin, founder of Desert Skies Local SEO LLC, based in Tucson, Arizona. I relocated from California during the height of the pandemic, and my family quickly fell in love with Tucson’s warm, welcoming community, rich cuisine, and breathtaking desert skies—hence the name Desert Skies.

During that time of uncertainty, I watched many therapists struggle to reach the people who needed them most. That moment of clarity launched my mission: to help mental health professionals get found online—ethically, confidently, and consistently.

Today, I help practices across North America build visibility and attract ideal clients through a mix of local SEO, Google Ads, and content strategies rooted in empathy and professionalism.

“Elaine is an absolute pleasure to work with! She is very communicative, adaptable, always meets deadlines, and produces high-quality work. I would definitely recommend her to anyone looking for SEO and content support!”
~ Upwork Client, Digital Marketing Agency Owner

🎯 Want more clients? Request your FREE mini SEO audit or book a one-hour consultation.

🗺️ My Expertise and Reach

Though I’m Tucson-based, my work has taken me far beyond the Sonoran Desert. I’ve helped therapists and mental health professionals grow their online presence in California, New York, Texas, Minnesota, and even Canada.

I understand the delicate balance of promoting mental health services while maintaining confidentiality, and I build every strategy with that awareness front and center.

I’m also a:

  • Top-Rated Upwork Freelancer
  • Google Analytics-Certified SEO Professional
  • Google Search Ads Certified
  • Google Ads Measurement Certified
  • SEMrush Agency Partner
  • Member of the Women's Business Center of Southern Arizona
  • Proudly BBB-accredited business in Southern Arizona

🔍 I also offer Google Ads management for practices that want to drive leads while building long-term organic visibility.

💡 Want a clear, actionable roadmap for your online visibility?

🌟 Who I Work With

While my specialty lies in mental health marketing, I’ve also delivered SEO and Google Ads results for clients in:

  • Automotive repair & performance shops
  • Tech startups 
  • Wellness brands & retreats
  • Boutique restaurants and fine dining
  • Landscaping and pool construction

If you want these kinds of results for your practice, it starts with a $195 Visibility Plan.

💡 Why Choose Desert Skies Local SEO?

Top-Rated Upwork Freelancer
Client satisfaction is at the heart of my business and my Upwork track record reflects that.

Local Expertise, Wide Impact
Tucson roots with national reach. I understand what makes local search tick, no matter where you're located.

Proven Results
I helped a mental health center in Los Angeles achieve a 694% increase in organic traffic, leading to $4,350 in immediate new revenue.  Another campaign brought in 346 leads in just one month for a trauma-focused therapy practice.

Customized, Confidential Strategies
Every client strategy respects your profession's privacy needs while aiming to elevate your online visibility.

Advanced Tools, Ethical Execution
I use SEMrush, Screaming Frog, BrightLocal, Google Business Profile features, and more always tailored to real client outcomes, not just vanity metrics.

🔧 Local SEO Services for Mental Health Practices

Not sure where to start with your online visibility? That’s exactly what my $195 Visibility Plan is for.

I work with private practices, group therapy clinics, and mental health professionals to build a clear, ethical roadmap that gets you seen by the right people — without the overwhelm.

Here’s how we grow your local visibility, together:

✔️ Hyper-Local Keyword Research — so your ideal clients can actually find you when they search
✔️ Local Directory & Citation Management — building trust with Google (and your community)
✔️ Google Business Profile Optimization — turn your listing into a powerful referral source
✔️ Locally-Focused Website SEO — align your site with how real people search
✔️ Ethical Local Link Building — earn authority that helps you rank
✔️ Content Strategy & Blog Optimization — share your expertise in a way that drives action

Curious what this looks like for your practice?

🧭 The Desert Skies Approach

  1. Analyze – I audit your current online presence and local positioning.
  2. Strategize – I design a custom roadmap that aligns with your audience and ethical guidelines.
  3. Implement – I execute with precision and professionalism.
  4. Monitor & Refine – Ongoing tracking and adjustments keep you visible and competitive.

📦 Local SEO Packages for Therapists

Basic Package – For newer practices: keyword research, GBP optimization, and light on-page SEO
Premium Package – For growth-mode practices: includes content strategy, citations, and link building
Elite Package – Full visibility strategy: audits, advanced local SEO, content creation, and monthly optimization

✳️ Want faster leads too? Add Google Ads management to any package.

🐾 Let’s Connect

Wally, our adorable mascot, joyfully represents Desert Skies Local SEO!Wally the Malti-Poo

Wally says… Ready to grow your practice? Start your $195 Visibility Plan.